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Wednesday, 2 October 2013

Different magazines same genre

    

Cooking Magazines-



Here I have collected 3 different types of cooking magazines from Google images. Straight away I have noticed they all have the same codes and conventions as one another, each one of these magazines has a very clearly visible masthead and a main image of a recipe that's available to the reader inside of the magazine.

 

The target audience of these types of magazine can vary dependent on whether or not the person likes to cook. However from a personal view I think that the target audience is of a middle aged woman such as 45+. 'Cooking Light' and 'Fine Cooking' both have used a Sans Serif font as their masthead whereas 'Healthy Cooking' has used a Serif font, this portrays 'Healthy Cooking' as a classic cooking magazine with recipes that are simple to do whereas the other two magazines imply more of a technical aspect behind their meanings through the choice of font.

 

Every single cooking magazine I looked at had its main image as the star dish recipe inside the magazine, I think this is a clever use of the front cover spread as it fills the whole page and entices the reader in dependent on their food tastes. As well as this all 3 of my examples seem to have a main cover line which has been emphasised through font size, both 'Cooking Light' and 'Healthy Cooking' mention the word Comfort in their main cover line, comfort food is something the majority of us all like and this will appeal well to its niche.

 

Finally instead of using puffs and plugs, these cooking magazines just use the plug to feed the reader with the content of the magazine. This therefore does not distract from the main cover image and keeps the reader’s eye interested.

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